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BKT as official Tire Manufacturer of Monster Jam

SEREGNO/ITALY, April 24, 2014 – On the occasion of the Monster Jam World Finals, which took place in Las Vegas (Nevada) from March 20-22, BKT (Balkrishna Industries Ltd.) officialized the sponsorship agreement that will exclusively tie the Off-Highway tire manufacturer to Feld Motor Sports through 2018.

The multi-year agreement was officially announced in the atmosphere of the Monster Jam World Finals in the presence of Rajiv Poddar, Executive Director BKT, and Kenneth Feld, CEO Feld Entertainment. The agreement includes the technical design and the supply of specific tires to equip the entire monster truck fleet as well as BKT’s participation at each of the more than 300 stages of the Monster Jam tour in America, and not least at the great international tour expected by millions of people all over the world.

Thus, the partnership between BKT and Monster Jam officially kicks off. The tire manufacturer has chosen to sponsor this show of global appeal to foster a strategic process of both brand positioning and brand visibility. This agreement is fully in line with BKT’s winning strategy of fielding both effective communication and marketing campaigns.
The signature was officialized right during the fifteenth edition of the Monster Jam World Finals, the high-profile monster truck event. The best thirty-two monster trucks had qualified to compete for the aspired titles of Racing World Champion and Freestyle World Champion. During the 3-day event of Las Vegas, the audience watched breathtaking four-wheel stunts inside the splendid Sam Boyd Stadium hosting up to 40,000 spectators.
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