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Cat Excavator appears in new Movie “Transformers: The Last Knight”

PEORIA/USA, July 7, 2017 – A Cat excavator is next in line to carry on the tradition of Cat equipment appearing on the big screen when it joins the team of hero robots in the highly anticipated film “Transformers: The Last Knight,” directed by Michael Bay having opened in cinemas now. Audiences will spot the Cat excavator among vehicles hiding in an auto salvage yard along with Cade Yeager (Mark Wahlberg) and a group of the heroic Autobots.

Speaking on the excavator’s movie appearance and shared attributes between Caterpillar and the Transformers films, Jessica Nunley, global marketing innovation manager for construction equipment at Caterpillar, comments both brands are well aligned. “The attributes associated with the Transformers movie franchise – strength, loyalty and protection – line up perfectly with the Caterpillar brand,” she says. “The Autobots take on the role of partners who help the movie’s hero rise to the challenge, and Caterpillar views our customer partnerships the same way. As we develop new products for the jobsite of the future, we’re all about transformation. We want to help our customers change the construction industry for the better.”

The Age of Smart Iron offered by Caterpillar wants to improve jobsites by allowing entire fleets to speak the same language and introduces machine advancements faster and more frequently than before. “Through the integration of Cat Connect technologies, such as Link, Grade, Payload and Detect, Caterpillar is changing the way the construction industry can increase productivity, achieve efficiency gains and protect the safety of workers on the jobsite,” says Kurt Norris, global marketing manager, Global Construction & Infrastructure division. “We have entered the Age of Smart Iron and I can think of no better way to exemplify this paradigm shift than to join forces with the iconic Transformers movie franchise in the film ‘Transformers: The Last Knight’.”

Rise to the Challenge

Every day, Cat equipment aims at rising to the challenge to help customers overcome their trials – tough conditions, deadlines and the fight to grow margins. In conjunction with the movie release, Caterpillar has launched www.catrisetothechallenge.com to release information related to Cat equipment and the movie. bi

Read about the new Cat D6T Dozer with a fully automatic transmission here!

A special Cat logo has been created to accompany the release of the new movie "Transformers: The Last Knight".

A special Cat logo has been created to accompany the release of the new movie "Transformers: The Last Knight". | Photo: Cat