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Dressta Sets New Focus on Tailored Construction Equipment

STALOWA WOLA/POLAND, April 08, 2015 – Three years after the acquisition through Liu Gong, Polish equipment manufacturer Dressta announces big plans for the future.

According to Dressta, a refined manufacturing process allows customers to request machine customisation according to their preferences. Machines are then tailored to the conditions in which they operate, with precise device configuration.

Dressta Vice President of Global Sales, Howard Dale, outlined Dressta’s strategy to provide customer satisfaction: “We want to show customers that they can rely on Dressta to provide products that help them achieve great success in the most challenging environments. We enable end users to perform at maximum productivity thanks to our appreciation of exact application requirements. It’s about understanding what is needed and actioning it, whether its landfill application in extreme heat, or mining operations in subzero temperatures. High-performance, durable machines with a range of customisable options.”

Dressta 5334E LA Compactor at work

Dressta proclaims new customisations features for their clients. The Polish brand offers a wide range of machines including crawler dozers, pipelayers, wheel loaders, conveyor belt shifters, motor graders, backhoe loaders and compactors like this one. | photo: Dressta

Remake of traditional brand

The historic Dressta brand claims it has modernised quickly thanks to its ‘Dressta Force of the Future’ campaign. It is made up of a substantial investment in R&D and the continual development of a customer-centric approach to manufacturing, claims Dressta.
The traditional polish manufacturer states it actively seeks to equip its machines with features that improve performance and functionality for end users. This is achieved through its Special Features Requests – an initiative that encourages customers to speak with Dressta, outline their needs, receive advice from application experts, and have the necessary upgrades implemented in the manufacturing.
To help drive its new focus, Dressta will be showcasing customised models of its construction equipment at INTERMAT 2015 in Paris from April 18th – 25th on stand 6 J 064.