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Kubota and Volvo CE sign up for International Rental Exhibition

AMSTERDAM/THE NETHERLANDS, February 20, 2014 - Volvo Construction Equipment and Kubota have confirmed their attendance at the International Rental Exhibition (IRE) taking place at the RAI exhibition centre in Amsterdam on 24-26 June.

The two companies - both of which are major suppliers to the rental sector worldwide - are among a number of companies that have recently signed up for the show, including Hitachi Construction Machinery Europe (HCME), Wacker Neuson and Thermobile. Other confirmed exhibitors are Hilti, Kaeser, Terex Compact, Thwaites Dumpers, Yanmar Construction Equipment, Himoinsa, Husqvarna and Towerlight.

The IRE show, which is dedicated to the equipment rental sector, will take place at the same venue and dates as the APEX aerial platform exhibition, which will break records for exhibitor numbers and space. Exhibitors include Terex AWP (Genie), JLG Industries, Manitou, Merlo, Bronto Skylift, Palfinger Platforms, Ruthmann, Skyjack, Dinolift, Multitel Pagliero, MEC and Holland Lift.

The IRE show will also be held concurrently with the European Rental Association’s annual Convention and the European Rental Awards. The convention attracts as many as 350 delegates, many of whom are senior figures at major European rental companies.
Michel Petitjean, ERA secretary general, said the IRE show will allow purchase managers of rental companies to discover products customised for rental, and get to know innovative suppliers of all sizes which they may not be familiar with.

Vesa Koivula, president of the ERA and CEO of Cramo, writing in the January issue of IRN, said: “The several thousand visitors to APEX and IRE will be able to visit both exhibitions. This combination – supplemented by our annual convention - provides a unique opportunity for exhibitors to meet rental buyers and professionals interested in purchasing and discovering new equipment and services at the same venue in only three days.”
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