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bauma 2013 – Exhibitor testimonials

MUNICH/GERMANY, April 21, 2013 - With over half a million visitors from 200 countries converged on the Messe München exhibition center between April 15 and 21, bauma 2013 was impressive as ever. Previous records concerning numbers of exhibitors, visitors and exhibition space were broken, making bauma 2013 its biggest success so far. Here are some testimonials by various exhibitors who took part in the event.


Prof. Sebastian Bauer, Managing Director, Research & Development, BAUER Maschinen GmbH, Germany

"bauma is the biggest construction machinery show in the world. And, as a Bavarian-based company, we are of course very proud that it takes place here in Munich. For us bauma is our local show; we have lots of interest in our company here: both from existing customers, for whom it is very important to come here, and of course from new prospects who travel here from all over the world. bauma is an amazing beacon and as such it attracts people from right around the globe.

Davide Cipolla, Chief Executive Officer, Cifa Spa, Zoomlion Heavy Industries, Italy
"bauma Munich is the most important show for our industry worldwide. A lot of customers, visitors, key accounts and suppliers visited us and we think we achieved our goals in participating in this trade fair. bauma is 'the fair', because it is the truly international one. We had customers coming from the Americas, the Middle East, the Far East, Africa and Europe. For sure Cifa and Zoomlion group will participate in 2016."

Kevin L. Curtis, President and CEO, Besser, USA
"bauma continues to prove that it is the pinnacle of trade fairs by delivering an audience unsurpassed in quality of attendees from around the globe. The show has been a tremendous value to Besser!"

Ron DeFeo, Chairman and CEO, Terex Corporation, USA

"As the largest show in our industry, bauma represents a unique opportunity to meet with a multitude of our customers from around the world. The tradition of German hospitality at the show fits our Terex style well, and provides an outstanding opportunity to build relationships with our customers and show our appreciation for their business. It is also one of the best showcases in the world to unveil our new products and show our customers the many ways that Terex works for them."

Marjolaine Degrange, Communication Department, Haulotte Group, France
"The Haulotte Group has very good experience in working with bauma with regard to the traffic generated by the event, the number of quality customers that were collected, and the tremendous success that we enjoyed as a result of our participation in this event. We will continue to show support and enthusiasm for bauma for years to come."

Sergey Eremin, Deputy Director-General, Avtokran JSC Ivanovet, Russia

"We were quite amazed about the number of visitors interested in us. Here at bauma history is written and we are happy to be a part of it."

Stefan Fuchs, Chairman of the Board, Goldhofer AG, Germany
"bauma is a real highlight – a resounding success. We are very satisfied and are already looking forward to 2016. bauma was a unique celebration, attracting our customers from all over the world to come and visit us here at our booth. bauma is truly in the Champions League of the trade show calendar."

Susanne Gabriel, Marketing, TAKRAF, Germany
"bauma was positive on all fronts. Our booth was always very busy. For us bauma is so important because it covers the eastern hemisphere, and we can best reach our customers from there at this event. The international scope at bauma is unrivaled!"

Raul Garcia, Marketing Director, ULMA C y E, S. Coop, Spain
"bauma is a must for us. If you are not here, the industry would notice. We are very satisfied with this year's fair and will be taking part next time, too."

Mario Gasparri, Brand President, CNH Construction Equipment, Italy
"I am positively impressed by bauma 2013 and happy about the results of our brands, Case and New Holland Construction. bauma gave us also the opportunity to welcome our dealers and customers from many different areas of the world: We had visitors from Africa, Latin America, Europe as well as from the Middle East and Asia. We are looking forward to the next edition in 2016!"

Samantha Gravells, Marketing Communications and Events Manager, Cummins, UK
"bauma 2013 has been a lively, busy and productive trade show. The bauma event allows key decision makers to meet in one place in order to see and experience the latest technologies in the construction and mining industry."

Michael Heidemann, Chairman of the Management Board, Zeppelin Baumaschinen GmbH, Germany

"bauma 2013 has shown us all once again that it truly is the world´s leading trade fair for the construction machinery sector. From the first day on, the booth of Zeppelin and Caterpillar was almost overrun with visitors. We have sold more machines at bauma 2013 than ever before and have set a new record. The number of sales talks and consultations we had and the number of high-quality customers contacts from Germany and around the world made one thing absolutely clear: bauma has always managed to boost activity in the sector and its effect continues long after the show closes. So, we are expecting strong after-show business."

Stefan Heissler, Member of the Board of Directors, Liebherr-International AG, Germany

"This has been an absolutely positive trade show for us. We welcomed customers from all around the world at our booths and we signed up lots of new orders. In some product sections we exceeded our expectations by a long way."

Dr.-Ing. E. h. Martin Herrenknecht, Chairman of the Board of Management, Herrenknecht, Germany

"For Herrenknecht, bauma 2013 certainly showed itself from its best side. The trade audience here was first class and very global. We were able to communicate in a very targeted way our broad portfolio and our top innovations in tunneling and mining."

Walter Hess, Managing Director, Hess Group, Germany
"bauma is our leading trade fair. No other show has this international reach: We had visitors from Europe, Asia, North America and South America at our booth. The number of visitors and their quality was very positive."

Stefan Hoheisel, Head of Industry Segment, ContiTech Transportbandsysteme GmbH, Germany
"Our expectations of the show were met in full. We were surprised by the crowds of visitors already on the Monday and Tuesday. From the first day on things were buzzing. The audience was extremely international, and we were able to make lots of new contacts. Our visitors came mainly from Europe and the Middle East. Some of our technology highlights such as the Conti Lightweight Technology and the MegaPipe closed-trough belt were brought out specially in time for bauma. We will in future also be keeping faith with bauma."

Stephan Ketteler, Managing Director Atlas Copco MCT GmbH, Germany

"bauma 2013 has again met our expectations. From the first day on interest from the visitors in our offering was very high. bauma, taking place every three years, has a high status in our marketing mix and it is part of our plans again for 2016. Worldwide this is the most important construction and mining trade show for us and it is particularly impressive for the international scope among the visitors and exhibitors."

Nikolay Kokoshkin, Director for Innovations Policy and Marketing, Kovrov Electromechanical Plant, Russia
"This is the first time we have exhibited at bauma, and we believe our premiere at this important international show has been a success. Our technology has aroused much interest from the Russian-speaking world, from the Near and Middle East, Asia and even from discerning European visitors."

Peter Kreutz, Head of Event Marketing/Communication, Mercedes-Benz, Germany

"bauma has proven once again that it is the world´s most important trade show for the construction machinery sector. This platform is remarkable for its broad international scope – which once again rose this year – and for its unique atmosphere; as such it is ideal for celebrating world premieres, getting to know existing customers better and paving the way for new business partnerships."

Tomohiko Kurose, Director, Hitachi Sumitomo, Japan
"bauma was a great opportunity to get the latest trends and information regarding the crane industry. It was also a good chance for us to meet companies related to our business."

Josef Kurzmann, Chairman of the Management Board, Doka Group, Austria
"As the world´s leading trade fair for the construction industry, bauma 2013 has met our high expectations in full. Under our motto of 'Pathbreaking. Beyond solutions', we were able to show lots of customers and visitors through our theme-worlds presentation – from the Doka core countries of Austria and Germany and from our growth markets overseas."

Pat Olney, President, Volvo Construction Equipment, Belgium

"For a number of reasons bauma is very important. Many customers have their preference, but nevertheless bauma gives the customers an opportunity to get close up with the product and to get to know the Volvo brand, without having to visit a dealer in their region. bauma offers its customers a great chance to get an overview of the whole sector, and it gives us a chance to present Volvo as the market leader. It is very important that we understand where the expectations of our customers are trending, which technologies are in focus and how our competitors are presenting themselves."

Federico Pagliacci, Development Vice President, SOILMEC, Italy
"Soilmec has decided to present all its news at bauma, because this event in Munich is one of the most attractive fairs for all our worldwide customers, coming here to receive information about our recent implementations and innovations in the field."

Cem Peksaglam, CEO, Wacker Neuson SE, Germany
"bauma 2013 was a great success for us. Right from the first day we had crowds of people at our booth. And in the course of the week, we welcomed customers from Germany, Europe adn the whole world at our stand, where we were able to impress them with the versatility of our product range, our innovations and our broad spectrum of services. The theme of environmental protection is of increasing importance, that became very clear at bauma. This year´s show confirms that bauma is the most important trade show for our sector."

Mark Rayner, Director, Auger Torque, Australia

"Auger Torque is more than satisfied with this year's bauma, in fact the results far exceeded our expectations. This is our fifth consecutive bauma in Germany and we will be sure to return not only for the next bauma in Germany but will also continue our strong support of bauma events around the world into the future. We have had people on the stand from all over the globe and the international character of the show is the main reason we exhibit here and is key to our success in the past, present and future."

Frank W. Reschke, Sales Director and Member of the Management Board, Masa GmbH, Germany

"We are very happy with the way the show went. We came here with high expectations, and these have all been exceeded. The trade audience was of a very high quality, and we welcomed guests from all over the world at our booth. Business in the sector is picking up again and the situation is comparable to the time before the economic crisis. Investment is mainly in renovation, modernization and upgrades. bauma is immensely important, for us there is no alternative and it is the Number One event by far.

Hans-Christian Schneider, CEO and Member of the Group Board of Directors, Ammann Gruppe, Switzerland
"For Ammann bauma 2013 has been an out and out success. We were able to achieve all our goals. Our innovations and new developments in asphalt mixing plant, compaction machines and road pavers, and the larger stand we took this year, met with great interest from customers from all over the world. We were delighted about the above-average number of customer contacts and we are going back home strengthened by bauma, ready for our business for the next three years."

Alexander Schwörer, Managing Director, PERI GmbH, Germany
"bauma 2013 was a resounding success for us, this show is and continues to be the leading trade event for our company. We are very satisfied with the high quality of the visitors who come here from all over the world and the amazingly positive response to our presentation at the show."

Tiffany Sewell-Howard, Chief Executive Officer of The Charles Machine Works, Inc., parent company of Ditch Witch, USA
"bauma is a very important and beneficial event for the Ditch Witch organization, our products, and our global network of dealers. bauma provides unmatched visibility and customer contact for our Ditch Witch product line and our worldwide dealer network. We have attended this outstanding, one-of-a-kind event for over 40 years and will continue to strongly support bauma for many years to come."

Jonathan Stringham, Vice President Marketing BOMAG, FAYAT Group, France
"I was delighted to see the large number of customers that came to visit us. We had customers from all over the world, from North and South America to India and Asia. This shows that bauma is a leading international exhibition. bauma is an important part of our marketing strategy and the FAYAT GROUP always looks forward to meeting our customers and suppliers at this location. The 2013 show  has been a great success for the FAYAT GROUP. We also met many new customers and were able to establish many new business opportunities. As in all of the past years, of course, we plan to participate in 2016 as well."

Willi Stuckmann, Authorized Signatory, Eickhoff Bergbautechnik GmbH, Germany

"The special feature of bauma is its diversity – it simply covers all segments of the industry. We were delighted with the number of visitors coming to our booth – this far exceeded our expectations. In particular we were extremely happy about the numbers of customers coming from the Russian-speaking regions. bauma 2016 will be a must for us again, provided the mining section continues to establish itself as well as it has done so far."

Nancy De Sy, Corporate and Public Communication Manager, Doosan Infracore Construction Equipment, Belgium
"The results have been above expectations, we received a lot of visitors from day one, and very valuable contacts. Because bauma is a truly international fair, it is of the utmost importance to us to be present. We not only have our German, but most of our international network present all week, and many of our dealers and customers from EMEA are visiting the booth during this week. It is the 'rendez-vous’ for the industry worldwide. One cannot not be present. What always strikes me when organizing bauma is the fact that, although this is the world’s biggest construction fair, the organization values good and personal contact with its exhibitors. It is nice to be recognized as a person and not only as a company that exhibits. For Doosan & Bobcat, bauma is a given!"

Mark Tapscott, Exhibitions Manager Industrial Power Systems Division, Perkins, UK
"My personal highlight was the amount of people and different nationalities. It's nice to receive so much global interest at one show. We managed to capture many new leads at this year's show and also speak to and assist our current customers. The scale of the show and the worldwide participants at the show, both in terms of visitors and exhibitors, is why bauma is very important for our marketing mix."

Jos Verhulst, Sales & Marketing Manager, Kobelco, The Netherlands

"bauma indeed is the world’s largest trade fair. It has the best international character worldwide."

Johannes Weiermair, Managing Director, SBM Mineral Processing GmbH, Austria
"For us bauma 2013 was a tremendous event and a great success. On the one hand because of the truly world-spanning international scope among the visitors and on the other because of the very high level of contacts. We met many serious new prospects and clinched a number of new deals at the show."

Yanmei Zhang, Vice President, XCMG, China
"bauma 2013 is a well-organized major show with numerous visitors. XCMG solicited orders with a total value of over 10 million euros for its products which is around 120 units of machines. We had a good economic return on our investment in the show. We deepened our friendship and communication with our customers. On the whole, this is a successful and fruitful show to us in every aspect."